The importance of communication

      On Monday November 2nd, we had a guest speaker in class to talk about communication and the importance of it. Tim O’Connor the president and CEO of Connor Golf Communications talked to us about his experience with communications and how could improve our communication skills. http://www.oconnorgolf.ca/  One of the key points of communication that he stressed was get your key message across. When talking to someone or asking them for a sponsorship the idea is to get your message across in three points or less.

      The Key message when communicating is important because it will either decide if someone is listening or just along for the ride. The main thing is you tell them what they want to hear. Like what can they benefit from this message? In terms of sponsorship, you tell them what they can get out of sponsoring you. What is in it for them? This is big because if there is nothing in it for the person what is the point for them to listen. They are always so busy and have plenty of other things to do. So if you can make it worth their time, in the end it can result in an effective message.

      The key message is the most important part of communications. The idea is to get the interest of the person you are talking to. Without their attention your point will not get across and you will not have a successful message. In sponsorship the key message is very important and you should always be prepared for the unexpected. The person you are talking to is only interested if it is worth their time and money.

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